Insights

Thought leadership on innovation, problem-solving, and the future of guided brainstorming in enterprise.

FEATURED

How McLaren Won the Constructors' Championship – and How Any F1 Team Can Repeat It with GB Ai

McLaren's back-to-back triumphs in 2024 and 2025 mark one of Formula 1's most remarkable turnarounds. This deep-dive case study examines how they achieved it through systematic application of Guided Brainstorming techniques.

Long-Read • ~30 min • January 2025

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Back-to-Back Championships

2024 & 2025

Latest Insights

INNOVATION

Why Traditional Brainstorming Fails – And What Works Instead

Most brainstorming sessions produce mediocre ideas. We explain why, and introduce the structured alternative that Fortune 500 companies are adopting.

8 min read Read More →

CASE STUDY

How Whirlpool Saved $30M in 90 Days Using GB Ai

A detailed look at how Whirlpool's appliance division used Guided Brainstorming to solve a "factory-killing" problem that traditional methods couldn't crack.

12 min read Read More →

METHODOLOGY

The 5-Step GB Process: From Problem to Executable Plan

An in-depth guide to the Guided Brainstorming methodology: Ingest, Map, Ideate, Converge, and Plan. Learn how each step builds toward breakthrough solutions.

15 min read Read More →

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