Case Studies
Proven results across manufacturing, biotech, energy, and more
Whirlpool Corporation
Challenge
Whirlpool needed breakthrough innovations for next-generation appliances in a saturated market. The company required hundreds of implementable concepts that could be developed into patents and new product features.
Solution
GB consultants worked with Whirlpool's elite engineering teams to develop a new dishwasher model using the Guided Brainstorming methodology. The process involved systematic analysis of existing functions, identification of resources, and generation of innovative concepts.
Impact
The GB methodology enabled Whirlpool to systematically generate hundreds of innovative concepts, with 16 patents filed. This demonstrates the power of structured innovation over random brainstorming.
Neyber
Challenge
A Colombian biotech company needed to optimize processes, integrate clinical guidelines, and dramatically improve profitability in a competitive healthcare market.
Solution
GB consultants applied the Guided Brainstorming methodology to map the company's processes, identify inefficiencies, and develop implementable solutions that integrated clinical guidelines with business objectives.
Impact
Applying GB logic led to a fivefold increase in business profitability. The same principles can be used by insurers and healthcare providers to manage complex clinical and business requirements.
Federal-Mogul
Challenge
Automotive parts manufacturer needed to reduce costs while maintaining quality and meeting stringent industry requirements.
Solution
GB methodology was applied to analyze manufacturing processes, identify cost-intensive functions, and develop solutions that maintained quality while reducing expenses.
Impact
Achieved significant cost reduction in 30 days while maintaining product quality and meeting all industry requirements. Demonstrates the speed and effectiveness of the GB methodology.